Page 307 - Anantmaya Handbook 2020 - 2021

7. Will floal continue to hold sway?

Watercolour florals are still incredibly popular but we’re seeing a move toward more

stripped back, less busy florals. Botanicals, floral designs in one colour, line drawings
and simple shapes are all coming through this year as a strong trend.

8. What is going to change in the World of

Wedding Invitations in a post covid19 ea?

It’s such early days at the moment, and most of our customers are just hoping to be able
to gather their friends and family together in the near future to be with them on their special
day. Distance has shown so many of us just how important our loved-ones are to us and
we think after Covid-19 it will be even more important to engage couples to be with those
they love. While we think that physical invitations will still be important, ensuring the day
feels special and important we think we’re likely to see more flexible invitation designs
- where it’s easy to change dates or details if need be, or multi-functional designs that

save on printing costs.

ANANTMA Y A 307