Page 303 - Anantmaya Handbook 2020 - 2021
P. 303
5. How impotant is Font,
syle & lettering in
adding aesthetics?
Incredibly important! The right choice of the typeface makes or
breaks an invitation design. A typeface communicates so much
about the type of wedding the guest should expect; the couple’s
personality or even the time of year!
Tradition plays a big part in so many weddings and of course,
traditional script fonts are perennially popular - always bringing
an elegant and sophisticated feel to any invitation. Over the last
few years, we’ve seen a big focus on modern calligraphy fonts
that combine well with the trend for floral watercolours, both of
which reflect a more relaxed and laid-back wedding style.
However, we’re seeing an increase in popularity for a more
stripped-back look, placing a focus on just the text and the
beauty and simplicity of the typeface used. Also popular are
monograms, combined initials that can be designed almost like
a logo or emblem to be used across all the wedding stationery.
ANANTMA Y A 303
