Page 367 - Anantmaya Handbook 2020 - 2021

BLIND EMBOSSING
History dates back that printing developed in Europe in the 15th century rather
than in the Far East, even though the principle on which it is based had been This is a technique where the letters and images appear raised but are colourless. Blind
known in the Orient long before. European printing was based on an alphabet embossing is normally used for borders, monograms and other design elements. This type of
composed of a limited number of an abstract symbols. This was closely embossing is not used for the invite content. and more for the special elements/embellishments.
followed by the Chinese handwriting, with its vast number of ideograms
requiring around 80000 symbols.

Partly for this reason the unquestionably advanced Oriental civilization, of
which the richness of their writing was evident and it slowly underwent a
revolution resulting in the present advanced printing technology.

Printing traditionally is a technique for applying under pressure a certain
quantity of colouring agent on to a specific surface to form a body of text or
an illustration. In modern processes, the texts and illustrations are no longer
dependent on the mechanical concept of pressure on the colouring agent. This
has ultimately replaced the present printing with several techniques in black
and different colours, text and illustration, on any durable surface. The whole
history of printing is a progression away from those things like lead, ink, and
the press from where it originally characterized.

Printing, in a very high percentage, contributed to the multiplication of
knowledge with a lot of rival techniques.

It has transformed the economic, social, and ideological relation of civilization
in the modern world.

ANANTMA Y A IMAGE COURTESY : PRINTACTION 367