Page 327 - Anantmaya Handbook 2020 - 2021

5. How impotant is Font,

syle & lettering in adding

aesthetics?

Font/ lettering is one of the crucial elements in
the design that sets the tone and mood for the
overall design. If used correctly and creatively,
the font on its own can be the design itself.
Usually, Good designers are able to decide on

the right fonts and style on behalf of the clients.

4. Outside of Paper, what material are we going

to see more? Acrylic or Wood or Leather or Velvet

or any other?

I have received quite a number of requests to design and print on Acrylic. Wood sheets have slowly
emerged and become an alternative to normal papers as well.

ANANTMA Y A 327