Page 297 - Anantmaya Handbook 2020 - 2021

2. In a digital age, will physical invitations

still be relevant?

We believe so. With so much sent digitally these days, it has made receiving a physical
invitation even more special, something that many couples find important in planning their
big day. Receiving an addressed envelope in the post from someone you know is so rare

these days, it starts the excitement and anticipation for the big day off straight away;
and of course, it can be designed to reflect what the guest is likely to expect on the day
or the personalities of the couple, which makes it even more special. We also find that
many of our customers are much more drawn to texture or print finishes that can’t be
appreciated on a screen. Textured papers, traditional processes such as letter-pressing
or blind embossing (which creates a raised shape in the paper) are becoming
increasingly popular. ANANTMA Y A 297