Page 277 - Anantmaya Handbook 2020 - 2021

How did you go about choosing your design?
What are the key factors that influenced the choice of design?
Mrs.Vidhya Ramkumar
We always felt the invitation should create a vow feeling and should be something that should be
an experience. And it should be unique and not seen before. And every item in that should have
our touch. And should be a designer and customized one. while we did go to traditional shops for
the card we were not even 10% satisfied. That was the time when I google searched and the name
Anantmaya was tempting. And once I got into the shop it set in our imaginations and the support
from the entire team in facilitating our selection was absolute courtesy. All our ideas were taken and
the team went on and on making changes as required by us and the result was an experience and
treasure. These cards were sent to the US to invite friends and several of them wanted to keep in
their office and car. And the fragrance was awesome. Once we got the invitation we knew the
celebrations had started. And every time someone opened the card in front of us we were thrilled.

How important are Invitations at Indian weddings?
In a post Covid19 scenario, what do you think will be the changes
in the invitation and the process of inviting guests? Invitations are the foundation of the wedding planning process.
It sets a theme for the wedding and it is the first thing people will see before the actual event.
In my opinion, they are very important
Post-Covid while the attendance will be relatively less at halls I feel the invitation cards will assume
further importance and as a personal touch, this will be more preserved. I feel customized gift boxes
would assume further importance as that would be a memento. There will be a definite need for
webcasting and information on cards will be oriented towards that.

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