Page 231 - Anantmaya Handbook 2020 - 2021

1. Sneha & Bahadheesswaan - Kalamkari

The client, in this case, was enamored with and intent about using Kalamkari pin art design in the invite.
The challenge was about how to represent that in the invite. A thought process followed and we came
to the concept of tree of life, at least for one insert.
It stands for protection, family life and generosity, which more or less defines marriage in a nutshell;

being together as family, through thick and thin ...so we froze that.
The client's next requirement was to represent glory and grandeur. Also, they wanted vintage look
and traditional. For the former, we chose to select a floral pattern and the majestic peacock.

As for the latter part, the paper was chosen accordingly.
The earthy tones of Kalamkari designs were preferred. So, we chose the colors from the colors red, green,
yellow and brown. Red was retained as the dominant color palette since it represents strength, power
and positivity.

ANANTMA Y A 231
Courtesy : Anantmaya Design