Page 13 - Anantmaya Handbook 2020 - 2021

And now moving to the 1900s, the
wedding invitations changed its com-
plete scenario by the invention of
Photo thermography. In the photo
thermography heat is used to create
raised lettering. This process provided
everyone with a fantastic way to dupli-
cate the mesmerising effects of metal
engraving. This provided a beautiful
way of providing the valuable content
of the Invitation.

Adding to the early 1950s the comic
style also known as the retro style was
introduced for the invites which
attracted the audience. It was
influenced more from the movie
industry.
The 20th Century marked the era of
During the 19th century, the growth colourful invitations. The fonts became
was tremendous with new ideas and more fashioned and the colours
introducing the photo thermography became brighter. Initially the designs and
was also a great help to the invitations. contents were decided by the family
Adding, most wedding invitations that hosted but now it was the printing
IMAGE COURTESY :ETSY some were still hand-crafted. Invita- IMAGE COURTESY :NEEDWEDDING press that became a great player in
began to be printed this way, though

decision making.
tions were mailed two weeks before
the wedding, in double envelopes.

ANANTMA Y A 13